Easy PC Tuition
It sounds very grand, that, doesn't it? Like I'm a big business. But I'm not - I'm just a sole trader!
Even so, I've got to constantly be aware of where people find me and what makes them decide to contact me, just like any business.
Publicity-wise, my business has always been a bit of a catch-twenty-two. I'm offering an internet-related, digital, tech-based service. But those who want me are not already online, or if they are, they don't necessarily know how to find me.
So my best-performing adverts are usually the printed ones!
Marketing in 2026
I am however planning to make more of the online options that are available in the 21st Century.
After all, many of them are free or inexpensive!
It's also an area I've previously missed out on in terms of referrals. After all, how many times have you searched online for someone else? If your nan, or your cousin, or your friend complains something isn't working, often it's instinctive to hop online and type in a few words about that topic to see what comes up. I need to make sure that includes me!